The NFLPA's Pitch Day is a competition for emerging entrepreneurs and is specifically aimed at people of colour, women and those from underrepresented groups. Launched in 2017, the programme connects professional athletes with entrepreneurs and provides a platform to accelerate their businesses. Pitch Day winner Healium, which reimagines mental wellness by allowing people to train inside virtual worlds with their body's electricity via any wearable, will receive $25,000 in player marketing services from the NFLPA.
